While
researching the stats on fast food drive- thrus, I was pleasantly surprised to
discover that there are a few successful healthy fast food drive-thru
restaurants in the USA. Wow! I would have thought there was more of an
interest as an owner or patron for this type of establishment.
I also
learned that it is very difficult to open a fast food restaurant, especially
with a drive thru, because most cities and communities feel there are too many
fast food places and do not want to add more locations. The only way that these select healthy few
have survived is by taking over defunct drive thrus.
“The idea of healthy drive-thru chains isn’t ready
for the masses. All that traffic on the road, all those mainstream
Americans who are eating their Big Macs, they don't want to eat at Veggie Grill,"
reflects T. K. Pillan, co-founder and co-CEO of the chain of five vegetarian
restaurants located in (you'll never guess!) California. "Hopefully in 10
or 15 years they will be. But not yet."
My goal is to prove them wrong and develop a
successful healthy fast food business model in the next few years that will
surpass any other currently established non healthy fast food joint. I’m sure if I am searching for convenient,
affordable, healthy fast food, that many other health conscious patrons are
doing the same thing.
It is rather astounding that over 25% of the entire
American population eat fast food EVERY DAY!
It is estimated that in 2011, $110 billion (with a B!) was spent on unhealthy obesity-inducing fast
food in the USA.
I have included a very
simple and important guideline to eating correctly:

