Healthy Fast Food with Integrity

Chipotle is one healthy fast food business model that I admire.  The marketing phrase that they use on their web site is “food with integrity”.  This means that the owner and business model starts with purchasing their food products from local farms that don’t pump their animals with antibiotics in order to get massive manufactured quantities of overly fat meats and poultry.  The one obstacle is the high cost.  Chipotle charges a higher price to their consumers in order to stay in business but according to the owner, he says it is worth it.  The enclosed video, “Back to the start”, is a good depiction of Chipotle’s mission.

I would like to create a similar business model that would support the local communities by utilizing their farms and businesses to support a sustainable environment.  How is it possible to do this and also provide a fresh organic product that is convenient, available and affordable?  I would need to rely on volume sales in order to reach higher revenues to keep costs manageable.

High cost free range organic meats and poultry are not the only way to go.  I want to invent a completely new taste experience that will provide the nutrition but without the risks to the environment that cattle create.  The new food will be a good source of protein possibly made with legumes, seeds and beans.  It may be a vegetable protein with grains combined with a healthy fat such as olive, coconut or avocado oils to provide that American comfort food buzz.  My plan is to get into a test kitchen with chefs, chemists and scientists to come up with new wonder foods that are good for you and satiate fulfillment like a juicy hamburger and French fries but without the high caloric repercussions.