When the word “healthy” is connected with food it has
negative connotations. Most people have
the view that if food is considered healthy it must not taste good. I disagree and believe that in order to
change people’s attitude toward healthy food, it must be marketed to the public
properly. My quest is to create a chain
of affordable healthy fast food restaurants that cater to people who care about
optimal health and nutrition.
The current selection of popular fast food joints include
the likes of Burger King, McDonalds, Taco Bell and KFC that serve up a fast
food feast that packs a full day’s worth of fat, sodium, sugar and grease in
one over- sized meal and typically for
under $5.00. Fast food is convenient,
cheap and affordable but most consumers have no idea what they are doing to
their own bodies by eating this type of food three or four times a week. What if there was another alternative?
If a new fast food competitor came on the market and served
an affordable healthy selection of organic, locally grown sustainable and most
importantly good tasting fast foods, would the public be interested?
Could an effective marketing program change the public’s
negative opinion of “healthy” fast food and turn it around to make it as
popular and trusted as McDonald’s? These
are the questions that I will explore in the FOODKWEST blog and would welcome
your innovative ideas.
I agree with you when you say that consumers don't know what they are doing to their bodies when eating fast food. So many people either are clueless, ignore it, or actively avoid thinking about how bad the food can actually be. I know I'm guilty of passing it off as "Well, I don't eat it that often... So it's okay to do it today." when it really isn't!
ReplyDeleteI think the sort of chain you want to create is a much needed and amazing thing. However, I think without the support of vast marketing and campaigns, people will continue to eat the same unhealthy foods. While I don't think it would be impossible, I do feel like it would definitely be a challenge to get people to really think.
I am excited to see what kind of information you discover and bring to us through this blog!
I think it's safe to say...yet sad...that we all have succumbed to the convenience and value of fast food at least once in our life...if not on a regularly basis. And that's exactly what your venture will need in order to succeed...convenience and price competitiveness. I suggest in order to take a stand against these fast food conglomerates...setup shop right next to one and see if you can start a new fast-healthy-food trend...I'll definitely drive through!
ReplyDeleteI love this idea! I actually stopped eating fast food a couple of years ago because I did realize how unhealthy and fattening it was. I would definitely be interested in a fast food restaurant like this. I probably would support it even if I didn't like the food because I like the message it is sending. I am interested to see what you come up with throughout this blog.
ReplyDeleteI agree with your insights and I do think we need to publicly notify our society to start eating healthy food in order to keep our bodies healthy. I haven't eaten fast food for a year, and I definitely notice the difference. Can't wait to read more!
ReplyDelete